Tuesday, November 2, 2010
Lessons in technology
Gareth Pugh S/S 2011 Collection - Director: Ruth Hogben from SHOWstudio on Vimeo.
Though this post is not related to mosaic art it refers to art in our age. I recommend you go and read the full (short) article on BOF that reads at the end: ".............how a designer can leverage abstract, visually-centered storytelling to perfectly communicate a collection and articulate a broader brand vision in one powerful communication..."
Pondering on setting mosaic art into this fast-forward, digital technological age context could be baffling and intimidating.
Enjoy the video and ....watch out for the chequeboard cape floating on your screen. Also notice the silvery and grey shades of the film on the clothes and the whole production.
As mosaic artists or artists or craftsmen, I think we do need to find ways to leverage our products and their presentation. Could it be the destiny of small businesses and of the not so commercial art to remain fixated on the more traditional channels and means of communication? (by traditional I also mean having a website, selling online etc).