Tuesday, September 6, 2011

Artistic Tile's perfect marketing campaign


I first heard of Artistic Tile on Live the fine life blog which I recommend you to read. Artistic tile is a leading luxury stone and tile firm with a top notch advertising to my view. Unprecedented, highly intelligent and enviable marketing. Look at the image above. Notice the line "our body of work" how well it blends with the body of the model. Notice the line "hard to resist" which brings forth the durability and resistance to wear of tiles and mosaic. Every single detail has been carefully thought about and has a specific purpose to be there.

See this next campaign.


"Cut above" referring to the short skirt and the tiles that are cut while pointing out the firm's leading role in the industry while "in short" evokes what the model's wearing. Whoever was behind this campaign is a genius.

And here's another one.
"Bespoke" as in custom-made for couture fashion to emphasise the luxury and lavishness that this brand represents. The addition of a man's hand holding the measuring meter imparts the significance and value of skillful work, mastery and top craftsmanship that the firm embodies while the phrase "Measure up" is so spot-on!

Learn more about the company on http://www.artistictile.com.

4 comments:

  1. love the last image of your post! such a creative source of information. thank for the kind words on my blog! i look forward to more of your fabulous posts! +followed :)

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  2. haha, that's great! Saw this on apartment therapy today.. http://www.apartmenttherapy.com/la/tile-vault/ikat-goes-mosaictile-tile-vault-155414?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+apartmenttherapy%2Fmain+(Main)

    xoxo,
    Leah
    www.couturearabesque.com

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  3. Hi
    Thank you for your nice comments. BTW I was in NYC last weekend in the area called Alphabet City and was struck by all the beautiful mosaics over door ways and columns! Catherine

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  4. Thanks for the shout out, and the beautiful images of AT's ad campaign. It is spectacular, as is their tile. I just got back from NYC, as well. The sign on the side of the building is incredible, and witty too. I wish I'd seen it in person!

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